why pulse exists

the moment a customer pays attention is the one everyone wastes.

they scan, they enter, they win - and the brand walks away with a name and an email. pulse turns that same sixty seconds into the richest first-party profile you'll ever own: granular, progressive, and given willingly, because it's actually fun.

the problem

knowing your customer is broken.

brands spend fortunes trying to understand the people who buy from them - and still end up guessing. the tools they reach for are slow, costly, or quietly ignored. third-party data is disappearing. and the one moment a customer is genuinely paying attention gets thrown away on a name and an email.

market research

what it costsmonths of lead time and a real budget

what you geta sample of strangers, out of date by launch day

prize draws

what it coststhe prize, the reach, the admin

what you geta name and an email - and nothing more

loyalty apps & surveys

what it costsan app download, or a long, dull form

what you getlow uptake and half-finished answers

the shift

so we made it a fair exchange.

people will tell you a surprising amount about themselves - if you make it worth their while and you don't make it feel like work. pulse wraps profiling inside a prize draw the customer actually wants to play.

we make first-party data feel like a game, not a form.

the pulse principle

every answer earns a better chance to win, unlocks a higher status tier, and teaches the brand something real. the customer has fun and keeps coming back; the brand quietly builds a customer-research function it never had to staff.

scananswer to earnclimb the tiersrefer friendscome back

the data

every answer makes the picture sharper.

pulse never asks the same question twice. each visit, the smart question engine asks something new - so a single email address grows, visit by visit, into a deep, structured profile. this is dynamic progressive profiling: granular, willingly given, and always moving forward.

who they are

age & gender
occupation
household & family
where they live

how they behave

visit frequency
spend level
channels they use
basket size

what they value

taste & preferences
brand affinity
price sensitivity
values & sustainability

the context

which channel they scanned
time & place
which campaign
who referred them

intelligence

AI, from the first scan to the next campaign.

pulse doesn't just collect data - it reads it for you. AI runs the whole loop: it helps you launch, watches what happens, and tells you what to do next in plain language.

01 · onboard

onboard

describe your brand and AI builds a tailored question library in under a minute.

02 · generate

generate

spin up a campaign, prizes and the questions that fit your goal.

03 · analyse

analyse

as entries land, AI reads every answer and scores what matters.

04 · recommend

recommend

plain-language narratives on what worked and what to do next.

four layers of insight

persona generation

turns thousands of answers into the handful of personas actually buying from you.

campaign summary

the headline of what happened, written for a human - popular answers, surprises, momentum.

full report

the deep read across every question, segment and channel, with the high, medium and low scorers called out.

per-question analysis

each question dissected, with a concrete recommendation for the next campaign.

AI Insightsauto-generated

top persona

"the weekend treater"

25 - 34 · urban · streetwear-led · $40 - 60/mo · refers 2+ friends

recommend push the $25 bundle to your streetwear segment first - it shows the highest entry-to-referral lift.

dietary preferencehigh signal

monthly budgetmedium

preferred channellow

all in one place

one portal today. connected to everything tomorrow.

engagement, the customer database, referrals, status tiers and AI insight all live in a single portal - there's no stack to wire together. and pulse is built to plug into the systems you already run, so the profiles you build flow straight into your CRM, email and loyalty tools.*

* external integrations on the roadmap.

what we believe

three principles we build by.

status-honest

we only claim what's shipped. "coming" means coming - never dressed up as today.

privacy by design

data isolation and right-to-erasure are built in, not bolted on.

brand-first

the experience looks like our customers' brands, not like us.

about

get the pulse of your brand.

book a demo and we'll map your first campaign and bespoke question set - live, on your industry.

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