smart question engine · DPP
dynamic progressive profiling.
each customer gets a personalised set - the most valuable unanswered question for them, right now. never the same twice.
the problem it solves
form fatigue kills completion.
re-asking what a customer already told you wastes their patience and your conversion. the second campaign should feel like you remember them.
how it works
priority, validity & history.
pulse takes your highest-priority questions, compares them with what each customer has answered, retires anything expired, and serves only the most valuable unanswered question - capped against fatigue.
priority × validity × historycapped against fatiguevalidity per category
your master question pool
what's your first name? answered
how often do you dine out? still valid
any dietary requirements? +10 · next
what's your go-to drink? +10 · next
↓
dynamic progressive profiling
priority × validity × answer history
↓
this customer's set · sixth visit
any dietary requirements? +10
what's your go-to drink? +10
smart question engine · DPP
make every campaign feel like you remember them.
book a demo and we'll show DPP live, on your industry.