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the blog

what brands learn when they stop collecting names.

first-party data, competitions that build customer profiles, and what brands learn when they stop collecting names.

26 October 2026

How progressive profiling builds a real customer pulse from prize draws

Moving beyond basic names and emails to capture progressive customer data across hospitality, retail, and event venues.

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26 October 2026

How mid-October venue campaigns can gather deeper customer data before Christmas

Mid-October is the moment hospitality and retail brands prepare for peak footfall. Here is how to capture data that goes beyond basic email lists.

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12 October 2026

What prize draw software actually costs when you measure list quality

The real cost of prize draw software is not the checkout price. Measure it against the quality of the list it produces and the picture changes.

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5 October 2026

What is a Pulse airlines data strategy for travel and hospitality brands?

How travel and hospitality brands can capture rich first-party customer data in terminals and lounges, using dynamic profiling, not giveaways.

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28 September 2026

The prize draw contact list gives marketing teams a false sense of security

Why a bigger prize draw email list rarely means a bigger customer base: collecting the same address twenty times teaches a brand nothing new.

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21 September 2026

Five steps to collecting richer customer data with a prize draw

Five steps to turn a prize draw into a richer customer data engine, using progressive profiling, persistent QR codes and a built-in CRM.

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7 September 2026

Pulse airlines: how to go beyond basic contact details

Pulse airlines transforms prize draws into customer data engines, using AI and progressive profiling to build detailed customer profiles and a usable CRM.

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7 September 2026

Pulse airport: more than just a queue?

Pulse airport turns prize draws into data collection tools, capturing richer customer profiles beyond simple lists for genuine engagement.

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27 August 2026

getpulse.so: how to get more than names from your prize draws

getpulse.so turns prize draws into customer-data engines using progressive profiling and AI to build rich customer profiles for hospitality and retail.

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27 August 2026

Five Ways Prize Draws Can Be More Than Just Names

Transform prize draws into customer data engines by collecting first-party data, asking smarter questions, and building relationships.

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27 August 2026

Five Ways to Turn Your Next Prize Draw into a Data Goldmine

Turn prize draws into data goldmines with progressive profiling, AI persona insights, viral referral engines, and persistent QR codes.

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