the blog
what brands learn when they stop collecting names.
first-party data, competitions that build customer profiles, and what brands learn when they stop collecting names.
27 August 2026
getpulse.so: how to get more than names from your prize draws
getpulse.so turns a prize draw into a customer data engine. A customer scans a QR code at a venue, enters a competition, and the brand ends up owning first party data about them rather than just a nam
read →27 August 2026
Five Ways Prize Draws Can Be More Than Just Names
1. Beyond the Draw: Uncovering Customer Value Many prize draws collect names and emails, but this rarely builds a deep understanding of who your customers are. Think of it as a list, not a relat
read →27 August 2026
Five Ways to Turn Your Next Prize Draw into a Data Goldmine
1. Understand the Difference Between a Name and a Customer: Simply collecting email addresses from a prize draw entry form doesn't automatically give you meaningful insight into your audience. True
read →