Pulse airport: more than just a queue?

A prize draw can be a gateway to understanding your airport visitors, turning transient encounters into valuable customer data. Pulse provides a way to capture more than just names, building a richer picture of the people passing through your terminals. This approach helps you move beyond simple list building to genuine customer engagement.

Key takeaways

• Pulse transforms prize draws into data collection tools for brands.
• It captures first-party data about customers, not just names on a list.
• The system uses dynamic progressive profiling, avoiding repetitive questions.
• AI generates personas and summaries from the collected data.
• A built-in CRM ensures data is usable, not just in a spreadsheet.

Frequently asked questions

1. How does Pulse airport turn a prize draw into a data asset? By allowing customers to scan a QR code at a venue, enter a competition, and for the brand to directly own the first-party data collected. This is designed for environments like hospitality and retail, extending to travel.
2. What problem does Pulse airport solve for marketing managers? It addresses the challenge of proving the value of footfall and the need to build a first-party data strategy due to the unreliability of third-party cookies. Marketers can focus on list quality over sheer size.
3. How does the data collection process work with Pulse airport? Customers scan a persistent QR code to enter a competition, engaging with dynamic progressive profiling that never asks the same question twice. This interaction builds a progressively detailed customer record.